Week 5 Reading Response #1

Week 5 Reading Response #3
Visual Arguments


These campaigns are meant to target the audiences of teens and young adults. The advertisements are addressing teens and young adults individually to encourage them to make the right choices. Advertisements are making the audience aware that you don’t have to do drugs to be cool, and don’t let the peer pressure get the best of you. Also these advertisements are making it a reality of the consequences that can happen under the influence. The advertisements are also trying to reach out to parents to talk to there teens about drugs and what they can do to you.
After comparing the three ads, I find the third ad most convincing. Why? Because
It’s not just a close up of their face; the ad uses visuals like the file cabinet. This ad is also more convincing by the using the words that look like they have been cut out a news paper and making a few of the word stand out more by making them larger. Also convincing are the words the read, “Kids these days are just a bunch of pot-smoking slackers, right? Wrong. I’m a writer, a halfback, and the last thing I smoked was an entire defense. Drugs aren’t me. My life. My decision.”
I’d say that these ads are definitely eye catching; I’d say that they are about roughly fifty percent effective. They are sure to make you look twice, and when there is a variety and consistency of the ads they are more likely to have an influence on teenager’s actions.