Reading Response #1

Trisha Trumble
Reading Response One

This article can be summarized by saying that the advertising world shows the man as the more dominant species and women as the lesser. He uses the Miller Company and the Milwuakee Best Beer commercials as examples of how this theory is true.
Sea’s argument is that television advertising stereotypes men to portray their masculinity and assert their dominance of women. Men are portrayed more powerful and smarter than women. In most instances men are portrayed as the dominant gender and the female as not. .
Examples in Sea’s article that would relate to man as metro sexual backlash as acting out unmanly are men dabbing grease off of the pizza, baby talking to a small dog, and swatting off a fly effeminately are good examples. These examples show the woman as the lesser gender species portraying men as women.
A truck driver is a good example of man as the dominate male. Feminists would like to see the reversal of these roles, but would this have a different effect on the audience? Would this just be the same as the commercials that show the man being a woman?Sea utilizes examples that allow the imagination of what the reverse roles for men and women might do to the advertising world. His argument is that the beer commercials deflates the women and portrays the man as the dominate species, but what would the reverse outcome be? One would hope that man could change to better reflect the ever changing world today more real. Given that commercials are a money making